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Marketing Update-Website goes live
For those of you who attended our Global Distributor Conference last September you remember from my presentation that your company web site is a crucial marketing tool, probably the most important one for modern commerce.
We want the new Street Crane web site to work for all of us so that visitors to all our sites can see that Street products are readily available and well supported both globally, but especially – from a reputable dealer close to them. We want you all to feature on our site so you can all benefit from the large volumes of traffic that we generate and you can be seen as part of a tight knit global network with in-depth crane expertise.
We will be going live with a version of the website that features all of our distributors who have worked with us well for a good length of time but initially we will only include contact details and web links to those distributor websites that promote and feature Street Crane products. Please make sure that you make changes to you own websites to include Street products so that you can benefit from higher levels of enquires.
The intention is to offer you all an incentive to update your sites to feature Street products, in support of this we are happy to share our marketing materials and to offer you full support with any web design needs that you have. We can also seriously improve your search engine optimisation (SEO) with our highly experienced and talented experts.
The web site will grow and develop continuously, but we want to get to a reasonable level of completeness as soon as we can. Can I urge you to use Street branding elements and take up the offer of other marketing assistance within the next three months. We want to give you the fullest possible support so that we all benefit
An outstanding example of a company using our material to good effect is PHD Cranes in Texas. They have integrated Street materials with their own to create a lively and professional site that shows their full range of capabilities and engenders confidence. Have a look for yourself: http://phd-cranes.com
Please contact Mark Hadfield or myself to get things started. Thanks all, Chris.